India's Scale Drives Canva's Premium Push: Design Now a Core Founder Skill

• Canva's Brand Lead Shubhika Jain highlights India's maturing visual economy and growing willingness to pay for premium design features.
• Design is shifting from aesthetics to business outcomes, scale, and speed, becoming central to growth in India's startup and creator economy.
• Indian users, from startups to SMBs, are increasingly investing in design tools for speed, consistency, and professional quality.
• Canva's revenue mix in India includes enterprises focusing on collaboration and brand consistency, and startups/solopreneurs driving daily creation.
• Design is now a core founder capability, essential for persuading investors, winning customers, and building trust in a competitive market.