Honasa co-founder Varun Alagh
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Storyboard22-01-2026, 14:34

Corporate Jargon is a Red Flag, Not Intelligence: Honasa Co-founder Varun Alagh

  • Honasa Consumer Limited co-founder Varun Alagh criticizes corporate jargon, calling it a "red flag" rather than a sign of intelligence.
  • Alagh's LinkedIn post sparked discussion, highlighting a workplace tendency to mask weak thinking with polished, complex language.
  • He introduced the "Twaddle Tendency," where lack of clarity leads to overcompensation with jargon and elaborate storytelling, signaling shallow understanding.
  • Rewarding verbose explanations allows unclear ideas and weak strategies to gain legitimacy, leading to poor execution and flawed business decisions.
  • Alagh advocates for a culture prioritizing clarity, valuing simple explanations, and filtering for candidates who can simplify complex concepts.

Why It Matters: Varun Alagh argues corporate jargon signals weak thinking, urging a shift towards clear, simple communication for better decisions.

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