CREATE's Piyush Agrawal on Building a Niche-First Creator Agency

• Piyush Agrawal co-founded CREATE in June 2022, focusing on trust and niche creators in a crowded market.
• CREATE differentiates by backing underrepresented niches like art, storytelling, and travel, unlike competitors.
• The agency partnered with OpenAI for storytelling-led integrations, showcasing organic content's impact.
• Despite working with 150+ brands, payment cycles remain a major industry challenge, affecting creator payouts.
• CREATE is bootstrapped, profitable, and has achieved 5x year-on-year growth, targeting further expansion.