Vikas Chawla on Influencer.in's Vision: Building India's Creator Economy Beyond Celebrity Stars

• Influencer.in, founded by Vikas Chawla, is revolutionizing India's ₹10,000 crore influencer market by focusing on community-driven creator development.
• The Fortune Influencer Masterclass, in partnership with MasterChef India, transformed home cooks into content creators, securing deals up to ₹2 lakh.
• Influencer.in has grown 65-70% year-on-year, nearly doubling this year, driven by brand commissions and managed marketing campaigns.
• Chawla emphasizes the increasing value of authentic human creators over AI influencers in an evolving content landscape.
• The platform, hosting one million creators, champions new formats like micro dramas and long-form storytelling for deeper engagement.