Vikas Chawla of Influencer.in Shares Insights on Building India's Creator Economy Infrastructure
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Vikas Chawla on Influencer.in's Vision: Building India's Creator Economy Beyond Celebrity Stars
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Storyboard•05-03-2026, 09:17
Vikas Chawla on Influencer.in's Vision: Building India's Creator Economy Beyond Celebrity Stars
•Influencer.in, founded by Vikas Chawla, is revolutionizing India's ₹10,000 crore influencer market by focusing on community-driven creator development.
•The Fortune Influencer Masterclass, in partnership with MasterChef India, transformed home cooks into content creators, securing deals up to ₹2 lakh.
•Influencer.in has grown 65-70% year-on-year, nearly doubling this year, driven by brand commissions and managed marketing campaigns.
•Chawla emphasizes the increasing value of authentic human creators over AI influencers in an evolving content landscape.
•The platform, hosting one million creators, champions new formats like micro dramas and long-form storytelling for deeper engagement.