Indian Entertainment: Women Hold Only 13% Creative HOD Roles, Report Reveals Slow Progress

• Prime Video's O Womaniya! 2025 report shows only 13% of head-of-department creative roles in Indian entertainment are held by women, a drop from 15%.
• Only 32% of titles passed the O Womaniya Toolkit test for female agency, though streaming films saw a 16-percentage-point jump.
• Behind-the-camera representation declined, with editing and cinematography seeing the steepest falls; only 8% of titles had a female director.
• Women's talk time in trailers increased slightly to 29%, with streaming properties performing better at 36%.
• Female representation in senior leadership at 25 leading M&E firms rose from 12% to 18%, indicating steady but slow movement.