Marico Targets Rs 4,000 Crore Digital Revenue by FY30, Eyes Gulf Expansion

• Marico plans to expand its digital-first brands into the Gulf, focusing on UAE and Saudi Arabia due to high smartphone penetration and e-commerce growth.
• The company projects its digital portfolio to generate Rs 4,000 crore in revenue by FY30, emphasizing digitally native brands for future growth.
• Marico has acquired six digital-first brands since 2017, including Beardo, Just Herbs, and Plix, with total deal values around Rs 1,665 crore.
• Acquisitions like Beardo and Plix have shown significant growth and improved profitability under Marico's control.
• Marico is also pursuing organic launches, such as Astroman and Lashe in Vietnam, and targets profitable brands with Rs 100-150 crore annual revenues for acquisition.