Meta's Revised Ad Model Gets EU Approval, Dodges Daily Fines

• Meta received EU approval for its revised pay-or-consent advertising model, avoiding potential daily fines.
• The updated model, launching next month, reduces personal data use for targeted ads on Facebook and Instagram.
• This approval follows EU regulatory pressure under the Digital Markets Act (DMA) and a previous €200 million fine.
• Meta's adjustments offer users a clearer choice between personalized ads (sharing data) or limited personalization (less data).
• The EU Commission will continue to monitor Meta's implementation to ensure full compliance.

Why It Matters: Meta avoids massive EU fines, impacting user data privacy and ad choices in the EU.