Nikhil Kamath: Indian Brands Quietly Building Global Footprint, Challenging Old Beliefs

• Zerodha co-founder Nikhil Kamath states Indian consumer brands are gaining international visibility, disproving the notion that premium global brands cannot emerge from India.
• Kamath highlighted examples like Subko opening a flagship store in Dubai, SuperYou selling in Dubai, and streetwear brand 11.11 entering New York, even worn by Brad Pitt unpaid.
• He also noted Nappa Dori's international presence, emphasizing that Indian brands are competing globally on their own terms, not just replicating Western labels.
• Kamath's venture, Join the Foundry, aims to support Indian brands that are premium, artisan-led, culturally rooted, and globally relevant.
• The trend signifies a shift from seeking validation through imitation to building distinctive brands that export Indian confidence, craftsmanship, and cultural depth.

Why It Matters: Indian consumer brands are increasingly establishing a global presence, proving their capability to build premium, culturally rooted, and internationally appealing products.