The reaction suggests the advertisements achieved their intended impact by forcing a public debate on how AI assistants will be funded in the years ahead.
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Storyboard10-02-2026, 15:57

Sam Altman Slams Anthropic's 'Dishonest' Super Bowl Ads Mocking ChatGPT Monetization

  • Anthropic launched aggressive Super Bowl ads mocking AI chatbot advertising and questioning user trust.
  • The ads parodied ChatGPT-like bots inserting irrelevant ads, like for cougar-dating or height-boosting insoles.
  • OpenAI CEO Sam Altman found the ads amusing but later criticized Anthropic for being 'dishonest' and 'misleading'.
  • Altman stated ads subsidize free access and OpenAI won't manipulate conversations; ads will be clearly labeled and separate.
  • Altman also accused Anthropic of catering to wealthy users and being 'authoritarian' in its approach to AI.

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