Xiaomi India Shifts Focus to Premium Devices, Ecosystem Products by 2026

• Xiaomi India is pivoting to premium devices and ecosystem products by 2026 due to flattening smartphone volumes and rising prices.
• The company will concentrate resources on its premium Xiaomi branding, launching high-end smartphones and expanding ecosystem products like TVs, tablets, and wearables.
• This strategy targets India's top 100 million consumers with higher purchasing power, willing to spend Rs 40,000-50,000 on devices.
• Xiaomi aims to increase the ecosystem business's contribution to India revenues from 15-17% to 30%, expanding its product portfolio beyond the current 20 offerings.
• With a 140 million user base, Xiaomi seeks to deepen household penetration and increase the number of its products per home to at least five.