Zomato CEO Goyal: Zepto's Marketing Learned From Us
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Storyboard04-01-2026, 23:28

Zomato CEO Goyal: Zepto's Marketing Learned From Us

  • Zomato CEO Deepinder Goyal discussed competitive dynamics in food delivery and quick-commerce on Raj Shamani's podcast.
  • Goyal initially downplayed tracking rivals but acknowledged Swiggy as a tough competitor.
  • He praised Zepto's "quirky and nice" marketing, but humorously claimed they learned it from Zomato.
  • Many of Zepto's marketers are former Zomato employees, leading to Goyal's "They learned it from us" comment.
  • Goyal holds a positive view of Zepto CEO Aadit Palicha, calling him smart and earnest.

Why It Matters: Zomato CEO Deepinder Goyal humorously claims Zepto's marketing success stems from ex-Zomato talent.

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