In November 2024, Zomato CEO Deepinder Goyal wrote on LinkedIn that he was looking for a chief of staff. What grabbed instant attention—and made the listing go viral—was his condition that applicants pay Rs 20 lakh upfront before joining.
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Moneycontrol07-01-2026, 17:52

Zomato CEO Deepinder Goyal Reveals 'Rs 20 Lakh Chief of Staff' Was a 5-Year Bluff

  • Deepinder Goyal admitted Zomato's "Rs 20 lakh chief of staff" job posting was a bluff to filter candidates.
  • Goyal had planned this strategy for five years, waiting to build enough goodwill before executing it.
  • The controversial requirement aimed to attract "learners who don't care about money" but value experience.
  • Despite backlash, the posting received 17,000 applications, demonstrating strong interest.
  • Zomato hired two Chiefs of Staff and absorbed 18 other candidates into impactful roles from this pool.

Why It Matters: Zomato CEO's controversial hiring tactic was a calculated bluff to find dedicated talent.

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