Criteo GO Expands Self-Service Access for SMBs, Boosts Ad Performance

• Criteo GO now offers full self-service access to SMBs and growth-stage commerce brands, enabling independent campaign setup and launch.
• The platform integrates display, video, native, and social advertising into a single environment with automated budget allocation and generative AI tools for ad format creation.
• Campaigns with social activation show over 20% higher return on ad spend, leading to increased advertiser investment and lower churn.
• GO leverages Criteo's vast commerce data, including 740 million daily shoppers and $1 trillion in annual transactions, to target high-intent users.
• Criteo introduced an AI Onboarding Agent for automated campaign configuration and appointed Courtney MacConnell as VP of Commercialization for GO to support global expansion.