OpenAI Reportedly Extends ChatGPT Ad Pilot Past April, Plans Wider Rollout
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OpenAI Extends ChatGPT Ads Pilot, Plans Global Expansion Beyond US
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Storyboard•27-03-2026, 10:31
OpenAI Extends ChatGPT Ads Pilot, Plans Global Expansion Beyond US
•OpenAI extends its ChatGPT advertising pilot beyond April, continuing tests on ad functionality within its AI assistant.
•The pilot will expand beyond the U.S. to Canada, Australia, and New Zealand in the coming weeks.
•Ads appear as sponsored messages after ChatGPT responses, with OpenAI assuring no influence on AI responses and user privacy.
•Early signals are encouraging, with no impact on trust metrics and improving ad relevance; CPMs around $60 and minimum commitments of $200,000 reported.
•OpenAI's ads business crossed $100 million in annual recurring revenue, working with over 600 advertisers, focusing on scalable revenue-generating products.
