Delhi HC Orders Takedown of Fake Gavaskar Quotes, Unauthorized Merchandise

• Delhi High Court ordered Meta, X Corp, and e-commerce platforms to remove fake Sunil Gavaskar quotes and unauthorized merchandise.
• Gavaskar filed a suit to protect his personality rights, citing fabricated comments on Gautam Gambhir and Virat Kohli, which harm his credibility.
• The court directed Meta and X Corp to ensure takedown of infringing URLs within 72 hours, or remove content themselves.
• Unauthorized commercial exploitation, including fake autographed materials, was also flagged, leading to orders against e-commerce sellers.
• Gavaskar is the first cricketer to pursue personality rights litigation; other celebrities have secured similar protective orders.

Why It Matters: Court protects Sunil Gavaskar's personality rights, ordering removal of fake content and merchandise.