Delhi HC Protects Britannia's 'Little Hearts' Trademark, Restrains Infringement

• Delhi High Court issued an interim order restraining Shri Swastik Organics and others from infringing Britannia's 'Little Hearts' trademark and biscuit shape.
• Justice Manmeet Pritam Singh Arora noted a "triple identity" in marks, products, and consumer base, establishing a strong case for Britannia.
• Britannia Industries Ltd, as the prior user and registered owner, was deemed entitled to protection against the identical 3D shape and trademark used for online biscuit sales.
• The court found a prima facie case, stating that not granting an injunction would cause irreparable harm to Britannia.
• The order also mandates an e-commerce platform to delist all products bearing the infringing mark or shape.

Why It Matters: Delhi HC upholds Britannia's 'Little Hearts' trademark, preventing identical product infringement.