Disney-OpenAI Deal: 1-Year Exclusivity Before Opening to Rivals

• Disney and OpenAI have a three-year licensing partnership, granting OpenAI one year of exclusivity.
• OpenAI is authorized to use over 200 characters from Disney, Marvel, Pixar, and Star Wars in its Sora video generation platform.
• After the initial year, Disney can pursue similar AI partnerships with other companies.
• Disney CEO Bob Iger stated the company embraces emerging technologies and views participation as essential.
• On the same day, Disney issued a cease-and-desist letter to Google over alleged copyright infringement.

Why It Matters: Disney's cautious AI partnership sets a precedent for future content and tech integration.