India Delays AI Regulations; Disney-OpenAI Deal Exclusive for One Year

• India will not rush new AI regulations, preferring to use existing laws like the Digital Personal Data Protection Act, as stated by MeitY Secretary S Krishnan.
• Disney's three-year licensing partnership with OpenAI includes only one year of exclusivity, after which Disney can partner with other AI companies.
• Disney CEO Bob Iger confirmed the one-year exclusivity clause in the OpenAI deal during an interview with CNBC.
• AI is transforming agency billing logic, moving away from time-based pricing due to shifts in audience engagement and data privacy.
• The focus in advertising is shifting from buying audiences to building signals, creative strategy, and first-party data infrastructure.

Why It Matters: India avoids new AI laws; Disney-OpenAI deal has limited exclusivity; AI reshapes agency billing.