FIFA Teams Up with YouTube for 2026 World Cup Streaming Expansion

• FIFA partners with YouTube as a "Preferred Platform" for the 2026 World Cup, following a similar deal with TikTok.
• The collaboration aims to maximize the tournament's reach and value, complementing traditional broadcasting deals.
• Official media partners can stream a limited number of full matches and the first 10 minutes of every match live on YouTube.
• Broadcasters gain access to multi-angle footage for creating customized content like highlights, Shorts, and behind-the-scenes clips.
• The strategy addresses shifting audience behavior, especially among younger viewers, and enhances the World Cup's digital footprint.