FIFA Announces All Global Sponsorship Packages for 2026 World Cup Fully Booked
Loading more articles...
FIFA World Cup 2026 Global Sponsorships Sold Out, Sets Revenue Record
C
CNBC TV18•27-03-2026, 17:18
FIFA World Cup 2026 Global Sponsorships Sold Out, Sets Revenue Record
•All global sponsorship packages for the FIFA World Cup 2026 have been sold, a major milestone for the tournament's commercial program.
•FIFA Chief Business Officer Romy Gai confirmed the allocation of all 16 global sponsorship positions, with the final organization to be announced soon.
•Only two regional Tournament Supporter sponsorship positions remain for the FIFA World Cup 2026, representing the last opportunities for brands.
•This is already the most successful commercial program in FIFA’s history, on track to surpass previous World Cup revenue significantly.
•The FIFA World Cup 2026 will feature 48 teams, 104 matches across 16 Host Cities in Canada, Mexico, and the United States, expecting six billion engagements.