Qoruz Report: IPL Influencer Marketing Projected to Reach ₹700 Crore by 2026

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IPL Influencer Marketing to Hit ₹700 Crore by 2026: Qoruz Report

Influencer marketing around the IPL is projected to hit ₹700 crore by 2026, driven by increased creator participation, says Qoruz. Explore the trends shaping IPL advertising.

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Storyboard•18-03-2026, 14:38

IPL Influencer Marketing to Hit ₹700 Crore by 2026: Qoruz Report

•Influencer marketing around IPL is projected to reach ₹700 crore in 2026, up from ₹250 crore in 2023, according to Qoruz.
•Digital ad spending for IPL is expected to grow to ₹3,800–₹4,400 crore in 2026, with influencer marketing accounting for 16-18%.
•Audience engagement with creator-led IPL content surged 86% from 1.4 billion interactions in 2023 to 2.6 billion in 2025.
•The number of creators posting IPL content is set to exceed 1.5 million in 2026, up from 645,000 in 2023.
•Instagram dominates IPL creator content (52%), followed by YouTube (28%), with FMCG brands leading collaborations (32%).

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