•India's sports industry reached ₹18,864 crore ($2.134 billion) in 2025, marking a 13.4% growth from the previous year, according to WPP Media's 'Sporting Nation' report.
•The market has nearly doubled in four years, growing from ₹9,530 crore in 2021 with an 18.6% CAGR, driven by diversified revenue streams and brand investments.
•Cricket solidified its dominance, contributing 89% of the total sports economy (₹16,704 crore) and accounting for 81% of sponsorships, 87% of endorsements, and 95% of media spends.
•Media spends were the largest contributor, making up 51% of the industry value, with advertising investments rising 19.8% to ₹9,571 crore in 2025.
•Sports celebrity endorsements grew 10.3% to ₹1,350 crore, with a shift towards equity-linked partnerships and deeper collaborations beyond traditional ambassador roles.
