IPL Team Sales Surge: RCB Nears $2 Billion Deal, Driving Cricket's Business Boom

• Royal Challengers Bengaluru (RCB) is in the final stages of a potential $2 billion sale by Diageo, with EQT and a consortium including Ranjan Pai, KKR, and Temasek as bidders.
• Diageo, current owner through United Spirits, is divesting RCB as it's 'non-core' to its alcohol business, despite the team's high value.
• Other franchises like Rajasthan Royals are also exploring stake sales, while Mumbai Indians, KKR, Punjab Kings, and CSK have stable ownership.
• IPL teams are seen as 'scarce, yield-generating assets' with predictable revenue streams, driven by media rights, fan loyalty, and brand narratives.
• Media rights contribute 60-70% of franchise revenues, amplifying brand visibility and sponsorship, but also creating dependence on broadcast cycles.