Kantar Media Rebrands as Fifty5Blue After H.I.G. Capital Acquisition

• Kantar Media officially rebrands to Fifty5Blue, marking its independence after acquisition by H.I.G. Capital in August 2025.
• The rebrand signals a sharpened strategic focus on providing clarity to advertisers, agencies, media owners, and social platforms amidst audience fragmentation.
• Global CEO Patrick Béhar emphasizes simplifying client decision-making, removing complexity, and providing rigorous data for better insights.
• Fifty5Blue plans to expand hybrid measurement solutions, blending panels with large datasets, supported by technology and AI-driven tools.
• Existing brands like Ibope, TGI, and TechEdge will continue to operate and scale within the new Fifty5Blue portfolio.