WPP Media's Navin Khemka on Industry Churn, AI, and Compliance

• Navin Khemka, President – Client Solutions at WPP Media, discusses industry shifts, emphasizing earning business "fair and square" over opportunism.
• He highlights the transition to an "answer-led internet" where AI provides direct answers, urging brands to build "AI trust" by auditing their representation in AI systems.
• Khemka believes India's DPDP Act won't cause a structural dip in ad spends for MSMEs, as compliance service ecosystems will emerge.
• He views Direct-to-Mobile (D2M) as an additional content layer, not a replacement for existing mobile behaviors or a "YouTube killer."
• Brands must adapt to an era of "answerability," ensuring consumer trust, accurate AI representation, privacy compliance, and presence where measurable impressions are delivered.