Maruti Suzuki's EV Push: Targets 45% Green Sales by 2027 with e VITARA Launch

• Maruti Suzuki aims for 45% green vehicle sales by March 2027, up from 37%, driven by its first EV, the e VITARA.
• The e VITARA, launching early next year, will be a premium offering targeting young, digitally native consumers.
• Maruti plans a 2.5 billion rupee investment in EV infrastructure, including 2,000 charging stations and 1,500 EV-ready workshops.
• The company will introduce three more EV models by 2030, targeting 15% EV penetration in India sales by then.
• This move positions Maruti against competitors like Tata Motors, JSW MG Motor, and Tesla in India's EV market.

Why It Matters: Maruti Suzuki bets big on EVs and infrastructure to achieve 45% green sales by 2027.