Tata's Avinya Brand Set to Revolutionize EV Market, Targets Dominance

• Tata targets the premium EV market with its Avinya brand, launching late next year as the flagship offering.
• Plans 16,000-18,000 crore investment (FY25-30) for new products, platforms, and the EV ecosystem.
• Avinya will feature a blended sales approach (physical/digital) and flexible battery technology, competing with global EVs.
• Aims for 1 million charging points by decade-end, including 1 lakh public chargers, under an open collaboration model.
• Current EV market share is 40-45%, with a target to increase it to 45-50% soon, leveraging domestic value addition.

Why It Matters: Tata Motors is aggressively investing in its Avinya brand and EV ecosystem to dominate the premium electric car market.