KMF has also floated a tender to promote the Nandini brand through digital gantry advertising at Kempegowda International Airport.
Brand Marketing
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Storyboard02-01-2026, 19:26

Nandini Challenges Amul for RCB Sponsorship in IPL 2026

  • Karnataka's Nandini (KMF) is exploring title sponsorship for IPL 2026 champions RCB, competing with former sponsor Amul.
  • KMF has floated a tender to appoint an agency for Nandini's official partnership with RCB.
  • Plans include using RCB's name, logo, and trademarks on products, advertising, and setting up kiosks at home matches.
  • Nandini aims to leverage RCB players like Virat Kohli for digital and outdoor promotions.
  • The move seeks to accelerate Nandini's expansion in key markets such as Delhi, Uttar Pradesh, and Mumbai.

Why It Matters: Nandini is aggressively pursuing RCB's IPL 2026 sponsorship, challenging Amul and aiming for market expansion.

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