Nandini Challenges Amul for RCB Sponsorship in IPL 2026

Brand Marketing
S
Storyboard•02-01-2026, 19:26
Nandini Challenges Amul for RCB Sponsorship in IPL 2026
- •Karnataka's Nandini (KMF) is exploring title sponsorship for IPL 2026 champions RCB, competing with former sponsor Amul.
- •KMF has floated a tender to appoint an agency for Nandini's official partnership with RCB.
- •Plans include using RCB's name, logo, and trademarks on products, advertising, and setting up kiosks at home matches.
- •Nandini aims to leverage RCB players like Virat Kohli for digital and outdoor promotions.
- •The move seeks to accelerate Nandini's expansion in key markets such as Delhi, Uttar Pradesh, and Mumbai.
Why It Matters: Nandini is aggressively pursuing RCB's IPL 2026 sponsorship, challenging Amul and aiming for market expansion.
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