Nandini to Sponsor RCB in IPL 2026? KMF Challenges Amul for Dairy Dominance

• Karnataka Milk Federation (KMF)'s Nandini brand is exploring an official partnership with Royal Challengers Bengaluru (RCB) for IPL 2026.
• KMF has floated a tender to appoint an agency to facilitate Nandini's association as an official RCB partner in the dairy products category.
• Nandini plans to use Virat Kohli and two other RCB players for promotions, aiming to expand its presence in Delhi, Mumbai, and Uttar Pradesh.
• The proposed sponsorship includes category exclusivity, extensive brand visibility across RCB platforms, and kiosks at home matches.
• This move is part of KMF's broader sports marketing push, following sponsorships in ISL, Pro Kabaddi League, and T20 World Cup.

Why It Matters: KMF's Nandini aims to sponsor RCB in IPL 2026, challenging Amul and expanding its national presence.