Study: 81% of Shoppers Buy with Coupons as Discounts Reign Amid Inflation

• A study found 81% of shoppers are more likely to buy with a coupon, and 78% say discounts are crucial due to inflation, highlighting increased price sensitivity.
• Retail Media Networks (RMNs) are a top tech priority for retailers, with 83% planning investment, and 73% of shoppers likely to use them.
• Shopper satisfaction has declined both in-store and online, indicating a growing disconnect between retailer perceptions and customer expectations.
• Shoppers expect advanced tech and seamless online/in-store integration; self-checkout is now the top payment method, preferred by 74% for speed.
• Artificial intelligence is gaining acceptance, with 69% of shoppers believing it improves their experience and 87% of associates finding generative AI helpful.

Why It Matters: Retail is rapidly transforming due to shopper demands and tech, impacting your buying experience.