Swiggy Launches 'EatRight' for Health-Focused Food in 50+ Cities, Taps Tier-2 Demand

• Swiggy introduces 'EatRight', a new health-focused food category, now live in over 50 cities.
• The category offers high-protein, low-calorie, and no-added-sugar options to simplify healthy choices.
• Internal data reveals healthy food orders in Tier-2 cities grew twice as fast as metros year-on-year.
• Cities like Chandigarh, Guwahati, Ludhiana, and Bhubaneswar are key contributors to this growth.
• Deepak Maloo states 'EatRight' reduces user friction and encourages balanced eating habits.

Why It Matters: Swiggy's 'EatRight' addresses growing demand for healthy food, especially in Tier-2 cities.