Trump Tariffs Driving Up Amazon Prices, CEO Andy Jassy Confirms

• Amazon CEO Andy Jassy states that consumers are now facing higher prices due to Trump-era tariffs.
• Amazon and third-party sellers initially stocked inventory to mitigate price hikes, but these reserves were depleted by last autumn.
• Tariff-related costs are now impacting prices on certain items, with sellers either passing costs to consumers, absorbing them, or using a mixed approach.
• Jassy's current comments mark a change from last year, when he stated prices had not increased post-tariff announcement.
• Amazon aims to keep prices low, but Jassy acknowledges that price increases are becoming unavoidable due to rising costs and thin retail margins.

Why It Matters: Trump tariffs are now visibly increasing product prices on Amazon, impacting consumers and seller strategies.