Amazon CEO: Trump Tariffs Now Driving Up Prices for Consumers

• Amazon CEO Andy Jassy confirmed that tariffs imposed by US President Donald Trump are increasingly impacting product prices on the platform.
• Initial efforts by Amazon and third-party sellers to stock up on inventory to absorb costs have largely been exhausted.
• Sellers are now either passing higher costs to consumers, absorbing them, or finding a middle ground, leading to noticeable price increases.
• Jassy's current remarks indicate a shift from last year when he stated prices had not "appreciably go up."
• Amazon is working to keep prices low, but Jassy noted the limited margin in retail makes absorbing significant cost increases challenging.

Why It Matters: Trump's tariffs are now visibly increasing prices on Amazon as sellers can no longer absorb the added costs.