Zomato, Blinkit Smash Records on NYE Despite Gig Worker Strike Calls

Brand Marketing
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Storyboard•02-01-2026, 11:42
Zomato, Blinkit Smash Records on NYE Despite Gig Worker Strike Calls
- •Zomato and Blinkit's parent company, Eternal, reported record 7.5 million+ orders on New Year's Eve, largely unaffected by gig worker strike calls.
- •CEO Deepinder Goyal stated over 450,000 delivery partners served 6.3 million+ customers, with no additional incentives beyond standard NYE higher payouts.
- •Gig worker unions had called for a nationwide strike demanding higher pay, improved safety, social security, and withdrawal of ultra-fast delivery models.
- •Goyal clarified Blinkit's rapid delivery is due to store density and backend design, not pressure on partners, and partners don't see customer-facing timelines.
- •He alleged a small group of former partners attempted disruptions, leading to local authority intervention, while unions maintain demands are unresolved.
Why It Matters: Zomato/Blinkit achieved record NYE orders, downplaying strike impact and defending delivery practices.
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