The rapid expansion of quick commerce platforms such as Blinkit, Zepto, and Swiggy Instamart has raised significant competition concerns within the Consumer Affairs Ministry. Sources tell CNBC TV18 that the Ministry of Consumer Affairs is reportedly worried about the potential impact these platforms could have on small businesses and local kirana stores, which are vital to neighbourhood commerce in India.
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CNBC TV1801-01-2026, 22:13

Deepinder Goyal Defends 10-Min Delivery Amid Gig Worker Protests, Cites Record NYE Orders

  • Zomato/Blinkit CEO Deepinder Goyal defended 10-minute delivery amidst gig worker protests, reporting record 7.5 million orders on New Year's Eve.
  • Goyal stated 10-min delivery is driven by store density and system design, not pressure on delivery partners, who don't see customer-facing timers.
  • Gig worker unions called for a nationwide strike on Dec 31 demanding better pay, safer conditions, social security, and scrapping the 10-min model.
  • Goyal alleged disruptions were caused by a "small group of individuals" terminated for fraud, not genuine delivery partners.
  • The company remains open to improving processes but denies encouraging unsafe practices for delivery timelines.

Why It Matters: Goyal defends Zomato/Blinkit's 10-min delivery model, attributing NYE disruptions to terminated partners.

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