Budget 2026: 'Incredible India 3.0' Campaign to Boost Global Tourism

• Union Budget 2026 may announce 'Incredible India 3.0' campaign to promote international tourism.
• The Ministry of Tourism has proposed relaunching the global campaign, last seen in 2017.
• The new campaign will feature a significantly higher budget and shift focus to digital and social media platforms.
• Emphasis will be on social media campaigns, influencer partnerships, and AI for targeted marketing.
• An external agency will be appointed for creative, digital execution, and global reach of 'Incredible India 3.0'.

Why It Matters: Budget 2026 to relaunch 'Incredible India 3.0' with digital focus and AI to attract global tourists.