Blum Bets Big on India: Why the Furniture Giant Sees India as its Global Growth Engine

• India's furniture and fittings market is rapidly evolving, driven by urbanization, real estate growth, and demand for modular, eco-friendly designs, with the fittings market alone projected to double to $7 billion.
• Global leader Blum Group, with 70 years of expertise and over 2,100 patents, sees India's rising expectations for quality and functionality aligning perfectly with its strengths in precision hardware.
• Top Blum executives, Philipp Blum and Maarten de Vries, emphasize India's priority, recognizing its potential to dominate both domestic and export furniture markets.
• Blum is investing significantly in India through a countrywide network of experience centers (including Tier 2 cities like Kanpur), in-house training facilities in Bengaluru and Mumbai, and university collaborations.
• These strategic investments aim to foster skill development, spread technical awareness, and shift the market from cost-first to value-first thinking, supporting India's move towards formal, quality-driven manufacturing.

Why It Matters: Blum is making significant investments in India, recognizing its potential as a key global growth market.