Amazon India Reduces Seller Referral Fees to Drive Retail Expansion

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Amazon India Slashes Seller Fees to Boost E-commerce Growth

Amazon India Slashes Seller Fees to Boost E-commerce Growth

C

CNBC TV18•02-03-2026, 07:31

Amazon India Slashes Seller Fees to Boost E-commerce Growth

•Amazon India eliminates referral fees for products under ₹1,000 to attract more sellers.
•The policy, effective March 16, expands on last year's 'zero-referral fee' initiative, now covering over 125 million products.
•This move aims to make selling on Amazon more appealing for small businesses and entrepreneurs in tier-2 and tier-3 cities.
•India is a crucial market for Amazon, facing tough competition from Flipkart, Reliance Industries, and quick-commerce players.
•Amazon plans to invest over $35 billion in India by 2030, focusing on AI, retail logistics, and small-business growth.

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