India's Shopping Future: Will AI Reshape Decisions and Can Quick Commerce Adapt?

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AI to Reshape Indian Shopping: Can Quick Commerce Keep Pace?

AI to Reshape Indian Shopping: Can Quick Commerce Keep Pace?

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CNBC TV18•26-02-2026, 16:45

AI to Reshape Indian Shopping: Can Quick Commerce Keep Pace?

•AI applications see strong consumer adoption in India, with 100 million daily active users spending 18 minutes on platforms.
•Next phase of AI usage could involve shopping queries like product recommendations and price comparisons.
•AI platforms may guide purchasing decisions, but real-time product data depends on e-commerce partnerships.
•Physical infrastructure (logistics, dark stores) remains a strong defense for e-commerce against AI-only platforms.
•Competition from Amazon, Flipkart, Jio and challenges in non-grocery expansion pose risks for quick commerce players like Swiggy and Eternal.

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