Rediff.com's RediffPay UPI App Gets NPCI Green Light, Focuses on Financial Wellness

• Rediff.com India, an Infibeam Avenues subsidiary, received final NPCI approval for its TPAP license to launch RediffPay.
• RediffPay is positioned as India’s first UPI app focused on financial wellness, encouraging saving, investing, and responsible credit use.
• The app combines standard UPI features with curated savings/investment products like equities, mutual funds, FDs, and RDs.
• It will support Credit Line on UPI, allowing up to ₹1 lakh merchant payments and ₹10,000 cash withdrawals via pre-approved credit.
• RediffPay aims to onboard merchants nationwide and leverage Rediff's web traffic and Infibeam Avenues' expertise for urban and rural reach.

Why It Matters: Rediff.com's RediffPay UPI app, approved by NPCI, aims to revolutionize digital payments with a financial wellness focus.