Antinorm Secures ₹28 Crore Seed Funding, Targets 5-10x Growth in Beauty Market

• Practical beauty brand Antinorm raised ₹28 crore in a seed funding round led by Fireside Ventures, with V3 Ventures and Rukam Capital increasing their investments.
• The capital will be used to expand Antinorm's product portfolio, customer base, and achieve 5-10x growth over the next year, focusing on the modern Indian urban woman.
• Antinorm differentiates itself with climate-tailored, multifunctional products designed to solve everyday beauty and hygiene problems for time-starved women.
• Since its July last year launch, Antinorm has served 22,000 customers, showing double-digit repeat rates, and plans to launch up to seven new category-creating products.
• The brand prioritizes a direct-to-consumer channel for faster feedback and plans cautious offline expansion in high-density locations, aiming for 200,000-300,000 users.

Why It Matters: Antinorm secured ₹28 crore in seed funding to fuel expansion and 5-10x growth with its unique, multifunctional beauty products.