Holi Business Soars to Rs 80,000 Crore on 'Vocal for Local' Demand

• Holi business projected to reach Rs 80,000 crore, a 25% increase from last year's Rs 60,000 crore.
• Confederation of All India Traders (CAIT) reports strong consumer spending driven by Indian-made products.
• Demand for 'Vocal for Local' items like herbal gulal, natural colours, and Indian-made pichkaris dominates markets.
• Chinese goods' presence has significantly declined since 2021, boosting domestic manufacturing.
• Festive consumption extends to sweets, apparel, groceries, and consumer durables, stimulating economic activity.