India's 10-Minute Delivery Boom: Worker Unrest Exposes Cracks in Platform Story

• India's rapid 10-minute delivery growth faces challenges from increasing gig worker discontent and strikes.
• Despite record orders and soaring valuations, the human cost of ultra-fast delivery is becoming a critical issue.
• Experts argue that gig workers can no longer be treated as separate from the brand narrative, as their experiences impact public perception.
• The tension arises from consumers demanding speed, companies needing margins, and workers seeking stable earnings, creating a complex structural triangle.
• The article suggests that valuations based purely on speed risk becoming unsustainable, advocating for a more balanced model that considers labor stability and operational resilience.