India's Luxury Market Shifts: Purpose-Driven Wealth Redefines Affluence
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CNBC TV1816-01-2026, 20:19

India's Luxury Market Shifts: Purpose-Driven Wealth Redefines Affluence

  • India's luxury market is projected to exceed $85 billion by 2030, driven by a shift from material possessions to experiential and purpose-driven wealth.
  • The Kotak Private Luxury Index 2025 (KPLI) tracks price changes across 12 luxury sectors, revealing a 6.7% compound annual growth rate since 2022.
  • Health and wellness expenditures are growing at 14.3% annually, reflecting a demand for immersive, personalized experiences over basic fitness.
  • Luxury housing shows 10.8% annual growth, with demand focused on privacy, permanence, and amenity-rich ecosystems, making space a key luxury.
  • The KPLI highlights a post-pandemic mindset among ultra-HNIs, prioritizing enrichment, longevity, and meaningful experiences, moving towards ESG and impact investing for legacy building.

Why It Matters: India's luxury market is evolving, with the wealthy prioritizing purpose, wellness, and experiences over mere possessions.

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