Friendfluencing: How Friends Shape Gen Z's Love Lives in India

• "Friendfluencing" is a growing trend where friends heavily influence romantic decisions, acting as a "safety net" in modern dating.
• Friends check profiles, offer advice, and ensure safety, becoming more crucial than ever in the dating process.
• Approval from friends often outweighs personal attraction, especially for Gen Z and Millennials in India.
• While providing emotional support, this trend risks confusion, over-reliance on others' opinions, and ignoring one's own feelings.
• Experts suggest balancing friends' guidance with personal feelings, as the heart should ultimately lead one's love life.

Why It Matters: Friends are increasingly shaping modern dating, offering support but requiring a balance with personal feelings for true love.