Indian Homebuyers Flock to Premium, Branded Homes; Strong 2026 Outlook

• Indian homebuyers are increasingly opting for premium, branded homes and integrated townships over smaller, standalone projects.
• Demand is driven by a preference for convenience, open spaces, well-planned communities, and curated living experiences.
• Luxury and branded residences show strong momentum, with high-net-worth buyers investing in exclusive, long-term assets.
• Data indicates a 10.8% annual growth in branded/tech-enabled residences and a 30% year-on-year rise in luxury housing launches.
• The 2026 outlook for premium housing remains positive, supported by gradual rate cuts and a stable market with healthy inventory.

Why It Matters: Indian homebuyers are upgrading to premium, branded homes, signaling a robust and stable luxury market for 2026.