India's Branded Homes Soar 55% in 5 Years: What Fuels This Luxury Boom?

• India's branded residences market grew 55% in 5 years, 160% in a decade, now 6th globally with 4% of world supply, valued at $5 billion.
• Growth is driven by HNIs and UHNIs seeking premium amenities, security, and brand assurance, with a projected 60% further rise.
• Collaborations between global hospitality brands, international designers, and Indian developers are creating immersive, design-led, and hospitality-driven living experiences.
• Branded homes command a 30-40% premium and have seen 60-70% appreciation, exemplified by Trump Residences Gurugram's Rs 3,250 crore day-one sales.
• The boom reflects an evolved homebuyer mindset valuing curated experiences, global aesthetics, long-term value, and identity, making it a strategic wealth creation asset.

Why It Matters: India's branded homes surge, fueled by affluent buyers seeking global luxury, experiential living, and strong investment value.