India's Alcobev Industry Shifts to Premiumisation, Value Creation by 2026

• India's alcobev market is shifting from price sensitivity to value creation, driven by a young, affluent population and projected US$7 trillion GDP by 2030.
• Premiumisation is the key growth engine, with consumers choosing authenticity, craftsmanship, and elevated experiences, leading to a rise in premium spirits and cocktail culture.
• Younger consumers (Gen-Zs) are driving a culture of choice, preferring quality, curated experiences, and moderation, often alternating between alcoholic and non-alcoholic drinks.
• Innovation, including craft spirits and Indian single malts (Make in India), is positioning India as a global hub for alcobev talent and value creation.
• Policy stability, like the India-UK Free Trade Agreement, is crucial for growth, with the industry projected to reach ₹5,30,000 crore (US$ 61.97 billion) by FY26.

Why It Matters: India's alcobev market is evolving towards premiumisation, innovation, and responsible consumption, driven by changing demographics.