Young Buyers Dominate Housing Market, But Hidden Charges Remain a Concern: Report

• Millennials and Gen Z now comprise 90-95% of residential property purchases in India, driving the housing market.
• Borrowers under 40 are increasingly using digital channels for home loan applications, valuing faster approvals and paperless documentation.
• Improved internet penetration has made digital loan applications popular even among rural borrowers, expanding access.
• Rising incomes and financial confidence lead many buyers to allocate a larger share of income to EMIs, especially for bigger homes.
• Despite positive trends, hidden charges, excessive documentation, and mis-selling by agents remain significant concerns for borrowers.