Reliance Re-launches 75-Year-Old SIL Brand: Ketchup for ₹1, New Noodles & Jam!

• Reliance Consumer Products Limited (RCPL) re-launched the 75-year-old iconic food brand SIL in a new avatar, establishing its presence in the packaged food segment.
• SIL introduces a new range of noodles starting at ₹5, offering four variants: Masaala, Atta with Veggies, Korean K-Fire, and Chow-Chow.
• SIL Ketchup, made from real tomatoes without artificial colors, will be available at an introductory price of ₹1.
• SIL Mixed Fruit Jam, with 22% more fruit content from eight fruits, launches in various packs starting at ₹22.
• Ketan Modi, RCPL Executive Director, stated SIL aims to offer high-quality, value-driven food products, blending heritage, Indianness, and innovation.

Why It Matters: Reliance revives SIL brand with affordable, quality food products like ₹1 ketchup, aiming for wider market reach.